Getting the financial support to start your unstoppable
idea can be the only thing standing in between you and the successes of your
dream. Unless you are sitting on a mound
of cash, you will need some type of funding resource to meet the needs of
getting things rolling in the right direction.
Crowdfunding, as its name suggests, is a funding method
where common people like you and me (the crowd)
fund your personal or business project with their own money.
There’s a term that we commonly use to describe this money-giving action; it’s
called a donation.
Different crowdfunding site could have different a purpose or approach, but overall the concept is simple – you post your project to a large group of site users, or "potential investors", and they will fund your project with money if they are interested in the project. You can start a crowdfunding exercise for free as you will only be charged when your project has raised the full amount. There’s nothing to lose and this is great for publicity.
Kickstarter charges 5% fee for every successful project. As Amazon Payment is used to receive the fund, Amazon will apply credit card processing fees, which are 3-5% of your raised project fund. You have to be a permanent U.S. resident with a Social Security number to receive funds for a project.
Indiegogo will get 4% from every raised fund, and 3% will be charged for credit card processing, plus $25 wire fee for non-U.S. campaigns. If you’ve applied for the Flexible Funding plan and your campaign failed to reach the goal, Indiegogo will charge 9% of the fund, but you still get to take the remaining funds away.
Rocket Hub charges 4% of the fund for successful project, and 8% for project ended without reaching the financial goal. In addition, 4% of credit card processing charge will also be applied.
Razoo charges a very low rate, just 2.9% of your total fund. Bear in mind that this an all-in flat rate as other crowdfunding site often charge higher than 4% not including credit card fees.
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This is pretty complicated. Generally, there’s a flat 4.95% charge for the profit fundraising event, but there’s a blurry transaction fee involved in extra charges. For non-profit organizations, you could choose from a range of account types from free, to one with a $199 monthly fee.
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