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Showing posts with label Social J. Show all posts
Showing posts with label Social J. Show all posts

Wednesday, December 11, 2013

Getting the "small things" right to effect your bottom line.

Two quotes of the day:

“Wise are those who learn that the bottom line doesn’t always have to be their top priority.”
- William Arthur Ward

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”
- W. Edwards Deming

The bottom line for a company is obviously important, but it is also important not to forget the reason you started a business.  If you consistently get the core things “right”, and people catch on to the good things you’re doing as a company, the bottom line with take care of itself.

I strongly believe that building relationships in life is the best way to effect your “bottom line” in life.  I had a coach that once preached “In life you only need to worry about three things, and the rest will follow; Family, work, and dedication.” Do the best you can with family and work, and be dedicated to the commitments you make in life.  The rest will follow along on your coattails.

If you only see opportunities in hues of green, you are destined to stray away from the core mission of your company.  Have the guts to take chances that might cost the company in the short term, but the vision to foresee how that chance could effect the bottom line at a later point in the company’s history.

Plant a seed of a cherry. Grow your first fruits in 7-10 years.  Make a cherry pie.
Make another pie from the canned cherry pie filling from the supermarket.
Sell them both and see which one sells better and is appreciated by your customers…
Which will feel more gratifying for your employees who helped you along the way?
Which one would you like your name on?

Don't forget to like Social-J on Facebook.


Wednesday, November 6, 2013

Webflow: Build a Quality website with ease with Webflow

When reading an article on LinkedIn, I found a post of "Top Ten" nonsense that I NEEDED to know about business something or other...

Stumbling my way through different suggestions,  I came across WebFlow.  What a cool site for someone who is mildly tech savvy, and wants to learn more.  The site is fairly simple to use, and offers a free account to build sites without any commitment.

Furthermore, and probably the coolest thing about the software, is its capability to seamlessly adapt to different viewing platforms (PC, Tablet, Mobile).  If you know a little bit about Photoshop, the interface of Webflow is a breeze.  If you know nothing about nothing, Webflow provides online video tutorials so you can get your learn on.  Below is a 4min basics video you can check out.



Don't forget to like Social-J on Facebook, we are working our way into triple digits! HA!



Thursday, October 24, 2013

8 sites to raise funds for your project or idea: Crowdfunding 101


Getting the financial support to start your unstoppable idea can be the only thing standing in between you and the successes of your dream.  Unless you are sitting on a mound of cash, you will need some type of funding resource to meet the needs of getting things rolling in the right direction.

Crowdfunding, as its name suggests, is a funding method where common people like you and me (the crowd) fund your personal or business project with their own money. There’s a term that we commonly use to describe this money-giving action; it’s called a donation.


Different crowdfunding site could have different a purpose or approach, but overall the concept is simple – you post your project to a large group of site users, or "potential investors", and they will fund your project with money if they are interested in the project. You can start a crowdfunding exercise for free as you will only be charged when your project has raised the full amount. There’s nothing to lose and this is great for publicity.


Kickstarter charges 5% fee for every successful project. As Amazon Payment is used to receive the fund, Amazon will apply credit card processing fees, which are 3-5% of your raised project fund.  You have to be a permanent U.S. resident with a Social Security number to receive funds for a project.
 

Indiegogo will get 4% from every raised fund, and 3% will be charged for credit card processing, plus $25 wire fee for non-U.S. campaigns. If you’ve applied for the Flexible Funding plan and your campaign failed to reach the goal, Indiegogo will charge 9% of the fund, but you still get to take the remaining funds away.
 
 
Rocket Hub charges 4% of the fund for successful project, and 8% for project ended without reaching the financial goal. In addition, 4% of credit card processing charge will also be applied.


 



GoFundMe takes 5% from each donation (the total donation) you receive. Depending on your preference, you could either use WePay or PayPal to process your payment; they both charge fees ranging from 2.9+% to 3.5%.
 
 
 
 


Razoo charges a very low rate, just 2.9% of your total fund. Bear in mind that this an all-in flat rate as other crowdfunding site often charge higher than 4% not including credit card fees.

 
 
 


This is pretty complicated. Generally, there’s a flat 4.95% charge for the profit fundraising event, but there’s a blurry transaction fee involved in extra charges. For non-profit organizations, you could choose from a range of account types from free, to one with a $199 monthly fee.
 
 
Generally Appbackr takes a certain amount out of your fund to run their crowdfunding business, but there is no fixed percentage here. The amount will depend on your app price, and it could even vary based on several factors. It’s recommended that you read the FAQ and contact them for clarification. This may sound complicated at first, but once you master it, Appbackr could be your goldmine for future app development projects.
  
 
So you’ve browsed through a list of quality crowdfunding sites, but in the end you still prefer to let an Angel Investor fund your company. If you need help getting their attention, Crowdfunder can help. Crowdfunder allows U.S. startup and small businesses to raise funds by selling equity, debt and revenue-based securities, while attracting Angel Investors and Venture Capital to your company.





Tuesday, October 1, 2013

Keeping it simple, but doing it better.

RE:http://www.wired.com/business/2013/09/ev-williams-xoxo/

Coming up with the next big thing is always on the mind, but actually coming up with "that" flawless idea is always my biggest hold up.

Keep is simple, stupid. Or at least stupid simple...

I totally agree with Evan Williams in this article: finding the next big thing doesn't have to be the end goal.  Starting something that has already been though of by someone else, but doing it better can be a ticket for success.

Some people have the passion, but not the tools to meet their goals. Others have the tools, but no passion to venture out on their own.  Coming up with a team of like minded people is also a key for success. One should able to self-realize your own skill set's capabilities, then build a team around your company and it goals.

"The secret of getting ahead is getting started. The secret to getting started is breaking down your complex overwhelming task into small manageable task, and then starting on the first one."
-Mark Twain

Start your list.

Monday, September 30, 2013

Social-J: Social Media Marketing Management

Imagine a marketing product that reaches hundreds, thousands, or even hundreds of thousands of potential clients or customers in a single click of a mouse…Imagine interacting with those same clients in a fun, meaningful, and even sales driven way…Imagine paying less than $3,600 per year for an employee (less than $10 a day) who can make your above imaginations come true…

BOOM!  Imagine no longer, because Social J can make those thoughts your reality.

Social J is an Online Marketing Service that specializes in the use of the World Wide Web and social media to reach your customers efficiently, effectively and at low cost.

Having a full time employee at your small business maintain your online media outlets is not an effective utilization of resources.  That job takes experience, time, and knowhow to do effectively, and correctly.  Social J has that experience and knowhow, and knows how to engage your customers so they stay connected to you, become loyal, and give your company repeat business.

Call:(856)430-0510
Email: info@social-j.com
Facebook: https://www.facebook.com/SocialJMarketing
LinkedIn: http://www.linkedin.com/company/social-j
www.Social-J.com

Facebook Facts:
70% of local businesses use Facebook.The U.S. has the largest number of Facebook users.
Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%.

Mobil Marketing Facts:
4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.
Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion).

Blogs:
Social networks and blogs account for 23% of all time spent online — twice as much as gaming.
The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily.
For those looking to outsource (not with Social-J), a professional consultant will generally charge $1,000-$3,000 for setting up a blog, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post.

Thursday, September 20, 2012

Top 10 Yelp Reviews in the Mat-Su, AK area

Being aware of resources such as yelp as a business owner is essential to keeping an eye on your online image and presence.

Customers use sites such as yelp all the time, both directly and indirectly. If you are a business owner not keeping up with online reviews, it is time to pay attention.  This information is used to make off the cuff judgments whether or not to give you business, and in turn could effect revenue, both negatively or positively. 

Need Help controlling this as a business owner? Contact us!

What the heck is yelp?
From their website:
·        Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics.
·        Yelp had an average of approximately 78 million monthly unique visitors in Q2 2012.
·        Yelpers have written over 30 million local reviews.
·        In addition to reviews, you can use Yelp to find events, lists and to talk with other Yelpers.
·        Every business owner (or manager) can setup a free account to post photos and message her customers.
·        Paying advertisers can never change or re-order their reviews.
·        You can access Yelp via mobile device.

OK – Now the top 10 in the Mat- Su area:
(With actual yelp reviews attached, some are pretty funny.)

::Disclosure:: One of my little bro's works here. ::End disclosure::  The gelato is delicious. I'm not going to skirt around it. The staff who work here are well-versed about the product they are selling, and the product…

Category: American (New)
Absolutely thunderstruck. Not just good for Wasila but just very good food, period, anywhere. Rich complex flavors. Very pleasant place.   As one reviewer wrote: 'One step in the door and it's like you're not in Wasilla…

Category: Sandwiches
Love this place! Nice family and great food. My favorite is the chicken bacon ranch.

Category: American (New)
I've been here about a dozen times and this latest visit was as close to perfect yet. I had the braised lamb shank with couscous eggplant fiddleheads in a creamy but not heavy pan sauce. The waitress recommended a…

Category: Veterinarians
This place is by far the best Animal Hospital in the Valley. It's really small and has a nice home environment. The Dr's & techs are polite and really care about your pets' well being.  Price wise, it's quite affordable.…

The Alaska State Fair is just the best fair ever.  For starters, the location is phenominal... So where you're puking your brains out after going on the Gravitron, you can use those GORGEOUS snow capped mountains as a…

Categories: Zoos, Tours
A must visit  if you're visiting from out of state and happen to be in the Anchorage / Matanuska-Susitna Valley area, especially if you have kids! Even if you're not the typical touristy kind of traveler, this place is…

Category: Mexican
This joint has been open since I was little, I loved it then and I still love it now.  It is a must go everytime I visit AK.  Most dishes come with lots of rice and refried beans and enough cheese to make you a…

We visit this place all the time since it's so close to our office.  Some of the best pastries.  We often stop by for a quick breakfast pastry or lunch sandwich.  We take it to go most times, and the few tables they have…

Category: Mexican
Went withe my wife.  Good food, great service and very uh..friendly staff.  Our waiter in fact kept smiling at me and must have had something in his eye because he winked a few times when he brought our food.  Even the…

-Social J

Wednesday, September 19, 2012

The Art of Likes

Recently a company that I personally follow on Facebook posted a status update asking for likes, and in return, they would post a picture of their new facility.  The company is PVIK (Pioneer Valley Indoor Karting) based out of Hatfield, Massachusetts.
Their post:

I applaud the PVIK marketing team on this simple, yet effective post.  Not only did they reach their goal of 100 likes in less than 2 hours, they also added 100+ followers since this post 4 days ago.
Interaction with your constituents will go a long way, and if you take a quick look at this page, you will see that PVIK and their future guests are amped for this new entertainment in the Western Massachusetts area.
Likes, Shares, and comments are a great way to drive potential business to your company’s social media outlets.  Remember, if you’re looking to drive up revenue through the use of social media, always have links that direct your customer-base back to your website for more info.  What is the next step for PVIK? Getting 1200 likes on their Facebook page!
Good luck guys,
www.Social-J.com