Getting the "small things" right to effect your bottom line.

Two quotes of the day:

“Wise are those who learn that the bottom line doesn’t always have to be their top priority.”

- William Arthur Ward

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”

- W. Edwards Deming

The bottom line for a company is obviously important, but it is also important not to forget the reason you started a business.  If you consistently get the core things “right”, and people catch on to the good things you’re doing as a company, the bottom line with take care of itself.

I strongly believe that building relationships in life is the best way to effect your “bottom line” in life.  I had a coach that once preached “In life you only need to worry about three things, and the rest will follow; Family, work, and dedication.” Do the best you can with family and work, and be dedicated to the commitments you make in life.  The rest will follow along on your coattails.

If you only see opportunities in hues of green, you are destined to stray away from the core mission of your company.  Have the guts to take chances that might cost the company in the short term, but the vision to foresee how that chance could effect the bottom line at a later point in the company’s history.

Plant a seed of a cherry. Grow your first fruits in 7-10 years.  Make a cherry pie.

Make another pie from the canned cherry pie filling from the supermarket.

Sell them both and see which one sells better and is appreciated by your customers…

Which will feel more gratifying for your employees who helped you along the way?

Which one would you like your name on?

Don't forget to like Social-J on Facebook.

Commitment Strategy, not an exit strategy

Everyone is looking to stat next company that will be bought out by the Corporate America.  Truth is, those situations are few and far between.  The odds of starting the next Instagram are slim enough, lets add on being bought out for $1billion...not likely.

"You need a commitment strategy, not an exit strategy"

Build yourself a company that you can live and manage for the long hall.  Give it all you've got- Not "just enough" to sell to the next schmuck.

"Would you go into a relationship planning the breakup? Would you write the prenup on the first date? Would you meet with the divorce lawyer on the morning of your wedding?" -REWORK
Unless you have some serious issues, the answer is no.

Focus on building a company that is successful, sustainable and competitive.  That is your best way for someone approach you for a buy out.  The real question is- will you be smart enough to sell when the time is right?

Social-J: Social Media Marketing Management

Imagine a marketing product that reaches hundreds, thousands, or even hundreds of thousands of potential clients or customers in a single click of a mouse…Imagine interacting with those same clients in a fun, meaningful, and even sales driven way…Imagine paying less than $3,600 per year for an employee (less than $10 a day) who can make your above imaginations come true…

BOOM!  Imagine no longer, because Social J can make those thoughts your reality.

Social J is an Online Marketing Service that specializes in the use of the World Wide Web and social media to reach your customers efficiently, effectively and at low cost.

Having a full time employee at your small business maintain your online media outlets is not an effective utilization of resources.  That job takes experience, time, and knowhow to do effectively, and correctly.  Social J has that experience and knowhow, and knows how to engage your customers so they stay connected to you, become loyal, and give your company repeat business.

Call:(856)430-0510
Email: info@social-j.com
Facebook: https://www.facebook.com/SocialJMarketing
LinkedIn: http://www.linkedin.com/company/social-j
www.Social-J.com

Facebook Facts:
70% of local businesses use Facebook.The U.S. has the largest number of Facebook users.
Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%.

Mobil Marketing Facts:
4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.
Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion).

Blogs:
Social networks and blogs account for 23% of all time spent online — twice as much as gaming.
The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily.
For those looking to outsource (not with Social-J), a professional consultant will generally charge $1,000-$3,000 for setting up a blog, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post.