Getting People to Open your email = Winning

50,000 email sends for $30 a month!

Getting your email opened is half the battle!

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few things you could try:

Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.

Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Tuesday afternoon email would be welcomed.

Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

What is an open rate?

Open rate is a measure of how many people on an email list open (or view) a particular email campaign. The open rate is normally expressed as a percentage.  So a 20% open rate would mean that of every 10 emails delivered to the inbox, 2 were actually opened.

Get your free Trial of the Social J Marketing Email Platform Here!

50,000 email sends for $30 a month!

How do you measure an open?

When each email is sent out, we automatically add a piece of code that requests a tiny, invisible image from our web servers. So when a reader opens the email, the image is downloaded, and we can record that download as an open for that specific email.

It is important to understand that the open rate is not a 100% accurate measure. Recording an 'open' can only happen if the reader's email client is capable of displaying HTML with images, and that option is turned on. So if you are sending text-only emails, there is no way to record open rates. Similarly, people reading your HTML email without images showing will not be recorded as opens.

Email Open Rates by Industry: As of June 2015

Business Type	Open Rate	Bounces Rate	Clicks (Click-Through Rate)	Opt-out Rate
Accommodations (ex. hotel, inn, B&B, campgrounds)	21.96%	8.94%	7.50%	0.28%
Accountant	17.09%	6.82%	7.09%	0.13%
Animal Services	26.65%	9.78%	10.50%	0.49%
Art, Culture, Entertainment (ex. galleries, museums, musicians, theatre, film, crafts)	27.44%	9.02%	8.56%	0.15%
Automotive Services	26.96%	7.97%	13.32%	0.43%
Child Care Services	40.25%	8.80%	9.67%	0.32%
Civic/Social Membership (ex. associations, chambers, clubs)	10.85%	2.71%	6.05%	0.03%
Consultant, Training (ex. marketing, management)	17.96%	11.11%	6.73%	0.13%
Education - Primary/Secondary (ex. elementary, middle, and high schools)	32.87%	9.00%	8.57%	0.19%
Education - Higher Education (ex. colleges, universities, trade schools)	23.85%	7.65%	8.63%	0.13%
Financial Advisor	20.29%	13.42%	9.88%	0.15%
Fitness Center, Sports, Recreation (ex. yoga studio, bowling alley, gym)	24.92%	9.38%	7.57%	0.20%
Fitness/Nutritional Services (ex. personal trainer, wellness coach)	12.73%	4.35%	12.06%	0.24%
Government Agency or Services	32.96%	9.00%	8.23%	0.12%
Health & Social Services (ex. hospital, elder care, adoption services)	29.80%	9.75%	7.85%	0.26%
Health Professional (ex. physician, dentist, chiropractor)	24.51%	9.65%	7.33%	0.25%
Home & Building Services (ex. construction, HVAC, landscaping, design)	28.45%	14.64%	7.03%	0.62%
Insurance	6.95%	3.54%	9.25%	0.14%
Legal Services	28.24%	11.47%	7.35%	0.19%
Manufacturing and Distribution	22.82%	11.80%	8.49%	0.20%
Marketing, Advertising, Public Relations	15.15%	9.11%	6.92%	0.10%
Other	16.68%	7.00%	7.58%	0.10%
Other - Non-profit	30.88%	10.19%	7.97%	0.14%
Personal Services (ex. dry cleaning, photography, housekeeping)	15.63%	5.20%	6.85%	0.19%
Professional Services	20.32%	9.14%	8.22%	0.21%
Publishing	21.67%	7.82%	12.61%	0.07%
Real Estate	25.37%	14.18%	6.33%	0.16%
Religious Organization	38.70%	8.36%	6.92%	0.09%
Restaurant, Bar, Cafe, Caterer	20.53%	9.56%	4.08%	0.18%
Retail (ex. brick and mortar and online)	18.18%	6.91%	8.70%	0.13%
Salon, Spa, Barber (ex. nails, tanning)	22.01%	14.43%	4.04%	0.27%
Technology (ex. web developer)	15.61%	12.60%	6.34%	0.15%
Transportation	22.62%	10.95%	12.62%	0.16%
Travel and Tourism (ex. limo driver, tour guide, reservations)	20.79%	9.51%	7.75%	0.14%
Unknown	17.96%	7.32%	7.28%	0.13%

3 Free Tools you should master as a Business Owner

If you’re new to Marketing, or a professional marketer, you can always appreciate tools that make your life easier.  Especially if they are FREE.

Here are 3 tools that we recommend to all our clients who are looking to put in the elbow grease to get their content up to snuff.

Pixlr: Pixlr Editor is a robust browser photo editor.

Pixlr is a cloud-based set of image tools and utilities, including a number of photo editors, a screen grabber browser extension, and a photo sharing service. The suite was intended for non-professionals, however the apps range from simple to advanced photo editing. It can be used on PCs, and on smartphones or tablets using a mobile app. Time put Pixlr on its list of the top 50 websites of 2013.

Hemingway: Hemingway App makes your writing bold and clear.

Hemingway highlights long, complex sentences and common errors; if you see a yellow highlight, shorten the sentence or split it. If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red.

Adverbs are helpfully shown in blue. Get rid of them and pick verbs with force instead.

You can utilize a shorter word in place of a purple one. Mouse over it for hints.

Phrases in green have been marked to show passive voice.

Mailchimp: Send 12,000 emails to 2,000 subscribers for free.

Design experience not required!

Pick a pre-designed template or use the email designer to create beautiful newsletters. MailChimp’s responsive email templates make your newsletters look great on mobile devices, too.  Build your list with Facebook and WordPress.  MailChimp’s integrations also allow you to embed signup forms and collect subscribers on platforms you already use.

Looking for more tips? Maybe some help? Like our Facebook page today! www.facebook.com/socialjmarketing

5 tips for successful Email Marketing

According to most Marketing Professionals, email marketing is still topping the list of most effective ways to market your products or services.  We at Social J Marketing tend to agree.

Here are 5 tips to get you started with a successful email campaign. 

1.) Grow Your Email List Organically
DO NOT buy email lists.  Though it may seem like a viable option, this strategy often hurts your overall efforts.  Do not be just another SPAM email.  Provided email to those who are actually interested in your products and services.  Many email marketing management systems provide you with easy options to have people signup for your lists easily. 

2.) Utilize Drip Email Campaigns
Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles (large ticket items or enterprise-level sales).Whereas persistent follow-up can become a deterrent to closing the sale, Drip Marketing methods offer the ability to remain top-of-mind, and even prompt action, without jeopardizing the relationship.

3.) Send Educational Content
Think about this truth: Our customers don’t care about our products or services; they care about themselves. If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves. Our content must be based on fulfilling our customers’ needs and interests, so that they come to build a trusted and emotional connection with our brands.

4.) Have Mobile-Friendly Emails
Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops.
It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according to Litmus, 66 percent according to Movable Ink.
The numbers vary, but the savvy content marketer knows that overlooking mobile-friendly emails is a big mistake.
Your job is to not only get your emails opened and read, but also to make your customers’ experiences just as strong as if the messages were opened on laptops or desktops.

5.) Test Your Emails
What’s the last major thing you tested in your email marketing program? Small tests, like subject line or sender personalization are quick and easy, something most great email marketing software can do out of the box.

Looking for more information like this sent directly to your email? ;)
Get on our list @ www.social-j.com

Social Image Re-sizer Tool

Create optimized images for social media with The Social Image Re-sizer Tool from Internet Marketing Ninjas! This simple and easy to use tool allows users to upload a photo and easily manipulate it into many different social media standards.

Check out more helpful tips like this at www.social-j.com - Comprehensive Marketing for Smart Business Owners.

Google Shark - Is your website responsive and mobile friendly?

“It happened again. A change in a Google algorithm, resulting in an unpleasant surprise for businesses who weren’t paying attention. Only, this time there was no adorable animal attached to this one, it was more of a silent, unseen ranking killer, lurking just under the surface – like a shark waiting to attack.

Yep, I’m calling this one Google Shark. The bait? Companies whose websites were not responsive on mobile devices.” -Rival IQ https://www.rivaliq.com/blog/new-mobile-google-algorithm/

Is your company up to date with it’s responsive website? If not, it’s time to make a change. Many well-known businesses need to fix their design to be responsive to the device each user is visiting with. Social J Marketing is looking to take more clients who are looking to have their site redesigned. A responsive and updated look Will entices customers to take action!

Email us today and let’s take action! info@social-j.com or fill out our contact form here:

http://www.social-j.com/signup

Spring Cleaning - Unfollow Your Whole Twitter List

Looking to start with a clean slate on your Twitter Following list?

I’ve always been one to follow all those who follow me, but recently I have found my feed to be overwhelmingly full of JUNK.

We have all played the game: painstakingly going through your Following list clicking follow and unfollow on hundreds of accounts.

With some research, I have found an all or nothing option to wipe your following list clean:

1.) Once you sign into your account, go to https://twitter.com/following

2.) Hold CTRL+SHIFT and Press J

3.) Copy and paste the below code:

setInterval(function(){t=$(".Grid .Grid--withGutter").find(".user-actions-follow-button");for(i=0;true;i++){if(i>=t.length){window.scrollTo(0,$(document).height());return}$(t[i]).trigger("click").remove()}},2000)

4.) Press Enter

This will unfollow everyone on your following list.

Get more tips like this to your email!

http://www.social-j.com/signup 

Making Money: Fiverr.com

Earning $4 a gig on Fiverr.com can seem like a waste of time if you are looking to make a decent wage for your work. But there may be a light at the end of that “$5 a gig” tunnel.

Making level one status should be your goal once joining Fiverr.  Once you earn 10 orders within 1 month, paired with excellent ratings, you can make “gig extras” which could substantially increase your profits.

I have found that most of my sales have been in content creation, and now that I am at level one, I will have gig extras which will be beneficial to both myself and clients who purchase my gigs. A $20 extra will get your article written and posted to my own personal social media accounts.

Not bad, right? Check my Fiverr account out @ www.fiverr.com/jasonkatsoris

The American Dream – Freelancing

Our dream as Americans is to be able to work, live, and be free –without oppression from outside sources.  This dream is still very much alive, and being a Freelancer provides the ultimate ability to be the catalyst of your Dreams.

The internet provides Freelancers the ability to work from anywhere they can make a connection.  Web-based programs have been developed over the past few years to enable freelancers the ability to sell their services, and expertise.  Such websites as ODesk, Freelancer, and even Fiverr have globalized a Freelancers’ ability to make money online.  New on the “Freelance Marketplace” horizon is BrainyGig.

BrainyGig is being developed to help give US Based Freelancers get an upper hand on the global market.  Yes, as a US Freelancer, you still have the advantages of being a member the above mentioned sites.  However, flaws are prevalent while using those services as a US provider.  As someone who uses all of the above websites myself, the most unfortunate thing, in my opinion, is the inability for me to realistically provide for myself and my family on these platforms alone. Why? Globalization.

Many users on Odesk, Fiverr, and Freelancer are from Countries where the prevalence of poverty and extreme poverty is as high as 69% (Living on $2 per day or less). For example:  GDP Per Capita in The US is $53,143, while in the Philippines it is $2,765. I often find that many users on Freelancer and Odesk sell their services for less than $5 an hour.  Fiverr, provides simple tasks and/or services for $5, which could take over an hour to complete. This income would be unsustainable for my personal lifestyle.

Brainygig is not being developed to re-invent the wheel.  It is being developed to help create a “Freelancer Culture” that is sustainable for Freelancers who live in major economically developed nations.

The BrainyGig idea is to have vetted Freelancers available on our virtual marketplace who are eager and ready to produce high quality products at a fair and competitive price.  Our Marketplace will be vast, but not infinite.  An application process will be put in place to make sure Brainygig Freelancers are the best of the best.

We are actively looking for likeminded people to become a part of our development team.  Interested? Become a part of the Brainygig movement by joining our mailing list: www.brainygig.com

Costs of Running a Professional Limo Company

Many considerations need to be made when thinking about starting any business venture.  A professional limo company comes with its own set of financial considerations and operation obligations. Below are some of the expenses a Professional Limo Company can anticipate when in operation.

Payroll: Drivers, Staff, Maintenance

Payroll: When owning any business, payroll will be your biggest expense.  In the instance of running a professional limo company, your biggest expenses are going to come from paying your staff who deal with you customers face to face.  A Driver who operates your EXPENSIVE limousine might make out well with tips- but consideration should be taken if you would like a “low-wage” driver in your company’s biggest asset every night, against paying the extra buck to have a more seasoned professional. Don’t forget any auxiliary staff you may need – Secretary, Accountant, and/or Maintenance Personnel.  Outsourcing all these positions might be a cost effective option, but outsourcing will still be an expense on the business.

Advertising/ Marketing

The “Yellow Pages”, business cards, brochures, rack cards, a website- all of these things could be a way for your limo company to gain customers.  The competition will also have all of these measures in place, and maybe even more. All of these marketing and advertising avenues will cost your business money.  You can do all of this “in house” if you have the willpower and/or knowledge.  The legwork to get your business in the minds of people who want your service will also be time consuming. This can also be done in house, but remember: Time = Money.

Transportation: Limousines, Fuel, Parking, Insurance, Permits

The cost of the limousines themselves will fill the majority of costs associated with running the professional limo service.  Used limousines can cost anywhere from $15,000 - $45,000.  There are many things to take into consideration when making this purchase.  Overall the general rule of thumb is “you get what you pay for”.  Buying an inexpensive used limo in the short term might seem like the right idea, but could be costly for the company for repairs and service downtime. Leasing a limousine might also be a consideration to make.  Fuel will be a flexible expense throughout the business operation. In July 2014, the national gas average was $3.64 a gallon. In the last 5 years, the national average has been as low as $2.80 per gallon and as high as $3.99 per gallon.  Other considerations need to be made about the insurance and permits needed in your local municipality. Figures for these expenditures will vary based on the location of the business.

With any business, profitability is dependent on several different factors. “Newbies” in the industry are heavily persuaded to start small and grow with business when starting out in the industry.  Many new Professional Limo Company owners have ambitious starting points to have 3-6 vehicles when their business opens, but it is often highly recommended to start with one (ten passenger) limousine.  If the business is growing an in manor which calls for additional vehicles, then consider that next investment.

Written as a Fiverr Gig

http://www.fiverr.com/jasonkatsoris

Tips on Having a Great Night Out!

Here are some tips to have a great night out with some of your closest friends and/or family members. The bottom line is to stay safe and have fun!

Plan Early
Planning is key anytime you want to have a great night out.  Getting your close friends involved with your outing is going to take some collaboration.  Keep it simple, and make sure everyone is on the same page.  An easy way to get in contact with everyone is a group Facebook message, or group email.

Pregame

Pre-gaming is when you start the party before you go out. If this outing is going to involve drinks, save a couple bucks by having a drink at home, and eat some food while you’re at it.  Drinking and driving is a NO-GO. Which leads into the next tip:

Have transportation lined up early

Transportation to your destination is key to making sure everyone is safe, and has a way to and from the outing.  Whether you have a black car service or a designated driver from your group, make sure the plan is clear and has a solid timeline for everyone to follow.

Get your posse involved

Get as many people from your group to join your outing! The more, the merry. Call everyone.  Mass text your whole contact list. Some people may not want to go, and others may want to go sooner! The best events always have many of your close friends.  Maybe this is your chance to go out with your love – fine, leave everyone else home!

Get weird

Relax.  Who cares if you can’t dance? That’s right, no one cares.  So get weird! Try those new moves on the dance floor. Get on the microphone at the Karaoke bar.  Dance with that awkward person everyone else is mocking. Everyone is out to have a good time- be the catalysts of your group’s great experience.

Befriend everyone

Everyone at the party or outing is there to have a good time.  Do your best to be friendly with everyone at your event.  There is no need to hold a petty grudge. Maybe this outing can be a new start with an old friend or relationship.  Or maybe it can be the start of something new altogether. Make a friend or two – you can never have enough good friends.

Take pictures

Sometimes there is that person who can’t put the camera down, taking a million pictures of everyone all night long. Even though those pictures may seem redundant at the time, it is always fun to look back at the pictures after the dust has settled.  Plus, you got weird all night – who doesn’t want pictures of that?

Know when enough is enough:  Do not drink excessively. Drinking too much will put a damper on your good time and could affect the time of others in your group. If someone needs to head home early, do your best to make sure they get home safe.

Written as a Fiverr Gig:

http://www.fiverr.com/jasonkatsoris

Find the Right Airport Transportation for Your Next Trip

Airport Transportation

Getting to and from the airport is an important detail when planning your trip. Consider the many options you can choose from.  From taking the bus, to hiring a Black Car Service, there is always something to meet your needs and/or budget.

Shuttle Van

Anyone can hire a shuttle van to take them to and from the airport when going on a trip. Depending on the size of your party, you may have the shuttle to yourself or you may share the ride with other travelers. Shuttle vans often charge per person: on average $40 per person, one way.  Prices will differ from city to city.

Black Car Services

You can hire a black car service to take you to and from the airport.  This service will be classier, and have more of a professional feel than any of the other options listed.  Black car services should also be faster than most of these other options being that you are in a smaller vehicle which moves faster through traffic. Check your local yellow pages, or Google local services for quotes on this type of service.

Taxi

You can take a Taxi to and from the airport.  Typically, Taxis charge a flat rate to take someone to the airport one way.  A taxi will be most convenient when coming back from a trip.  Many Taxi companies wait in the Taxi lines at the airport which are conveniently located right outside the departure terminal. 

Rental Car

Purchasing a rental car is another way to travel to and from the airport with ease.  In fact, you may be able to rent the car from a storefront located in the city, and leave it at the airport when you are finished.  Rental companies offer deals most of the time, but be prepared for them to try and up-sell your purchase to a vehicle you may not need.

Bus

The public bus may be an option if you are traveling to a major metropolitan city.  Buses leave to and from the airport very often, and are very inexpensive.  If you are packing with a very light load, the bus might be a good consideration. If you packed everything you own, the bus might be a huge hassle with all that baggage.

Train, Subway

Again, if you’re traveling to a major metropolitan city, the train or subway maybe an option getting to the airport.  Boston’s Logan airport for example, has a train station right in its airport.  That station connects with the city’s central train hub where you can connect to another train almost anywhere. Packing light would be ideal for utilizing a train system. The train can become costly if you are strictly using the Amtrak System.  If you are looking to save a couple bucks and have the extra time, use the local train system – it is typically half the price.

When traveling in general, remember to give the finer details of your trip to someone at home who will not be going with you.  In the event of an emergency, they should have an idea of where you might be in case you need to be reached.

Written as a Fiverr Gig

http://www.fiverr.com/jasonkatsoris

Mentorship - Another Piece of the Success Puzzle

I am often reading articles and blog posts that claim a personal mentor is always needed in today’s business world.  But how many of us really have someone we call a “mentor”, and do we REALLY need one?   The consensus is yes, you need one.

Ok…now what?  Most likely you already have a trusted mentor you feed off of when needed.  Whether you bounce ideas off a close friend, or talk to a parent when you need advice - almost all of us have someone on standby as a lifeline.  For me, my Grandfather was almost always that person.  His advice was always unbiased and never self-serving.

But Grandpa wasn’t always the most business savvy guy on the block.  Developing a relationship with someone who knows the “ins and outs” of business can be invaluable.

There are resources where you can find such a mentor. Some people utilize their professional relationships at work. Others may use social media to reach out and find like-minded connections.

Need to find a Mentor sooner rather than later? Here are two different ways to get the ball rolling.

Reach out publically to your social networks:  I personally shoot ideas off my LinkedIn connections all the time.  However, recently I have discovered a website called Dumblebee.  Dumblebee “was created to connect people with questions to people with answers, with an end goal of networking within and beyond industries. Whether it’s for advice about relationships or the need for a second opinion from someone in the same industry, our website and phone apps are designed to create clear questions for fast and easy responses. In addition to the unbiased opinions you can receive from members around the world, experts (verified in their fields) weigh in making the experience a fully rounded and practical resource.” Check out their website: www.dumblebee.com

Talk to your trusted resources at your current job:  Someone that you work with day in and day out will have a good grasp on what makes you tick, and might be able to give you that extra encouragement when needed.  A well-rounded boss can often provide you with quality mentorship for your career aspirations.  In my time working in Higher Education I had a great mentor who was also my boss.  He would often give feedback that was not only corrective for our goals at hand, but he delivered that feedback with a “big picture” viewpoint. I once sat in a board meeting with several of the College’s Vice Presidents and was grilled with tough questions repetitively. The questions didn’t have easy answers, and often my answers were acknowledged with blank stares, and simple nods.  But looking back at those meetings, they were only asking me the same questions they were going to have to answer to their constituents and stakeholders.  After those meetings, I was often debriefed by my mentor – it was always very productive and insightful to gain his viewpoint behind closed doors.

Who is your current mentor, and how do they play a part making sure you are ready for your next challenge?

Thanks for reading.

-JK

Social Media Image Sizes: Facebook, LinkedIn, You Tube, Twitter (updated)

Bookmark this page! All the Social Media image sizes you need to get started!

Cover Photo: 851 x 315 px
You can’t upload a cover photo that’s less than 720 px wide. For sharp, crisp images, start with a canvas that’s twice the size (1702 x 630 px). For images with text or graphics, you may get a higher quality result by using a PNG file.
Profile Picture: 160 x 160 px
Profile pictures must be at least 180 x 180 px to upload. Rectangular images will be cropped from the center of the image. When you post an update, comment or like someone else’s page, your profile picture will appear at 90 x 90 px.

Click to enlarge.

Timeline Image: 403 x 403 px
Highlighted Image: 843 x 403 px
The maximum file size for uploaded images is 2048 x 2048 px. Photos uploaded to your timeline can be viewed up to 960 x 720 px in the lightbox. Larger images will display from the center of the image. Fans can opt to view an image in full-screen mode which will present it at the maximum allowable size.

 

Cover Photo: 646 x 220 px
Shared Link Image: 180 x 110 px
Products & Services Banner: 646 x 220 px
Careers Cover Photo: 974 x 238 px
Product Image: 100 x 80 px

Channel Icon: 90 x 90 px
For best results upload an 800px by 800px image. Maximum file size is 1MB. Non-square images will be cropped. Remember: If you want to create any separation between your channel icon and your channel artwork, you will need to include a border within your channel icon.

The header photo area now gets taller as your screen gets wider. It’s trying to maintain the same 3:1 ratio but it doesn't do it perfectly. In my tests, the buffer area in my template still works as a guide.

The header photo area starts at a height of 280px and grows to a height of 500px. Not sure if that’s the max height, but that still means that cover photo is being displayed in a 1920x500px window.

On my HD screen of 1920×1080, the top and bottom of the header (still) get cropped off. My recommended buffer zone is the 55px at the top and bottom of the graphic.

One nice thing is that the profile photo is now much larger, it is displayed at 200x200px compared to 73x73px on the “old” layout. Twitter does recommend that profile photos are 400×400 though.

IFTTT - Getting things done automatically

Ifttt - Automation with ease.

Ifttt is a tool that can be used by anyone - and it does a bunch of different things:

Some of the "recipes" for everyday life include simple task such as Turn your phone on silent when you get to a common destination, such as work, or school.  Another task that Ifttt can automate is your social media accounts - if you post on Facebook, share that same post on Twitter, and LinkedIn, and email it to your mom...(Hi Mom)

See Social J Marketing's recipe for a blog post chain reaction:

All of the above boils down to: We make a blog post to blogger, it sends a link of that post to our Facebook Company Page, and then to our LinkedIn account, from LinkedIn to my personal Facebook account, and from my Facebook to Twitter. 1 action = 3 other actions automatically.

Businesses can use this tool also: Make a time log in your Google Drive account to keep track of when you get to work and when you leave. Maybe you drive for work need to log your mileage: Send a simple text to yourself and have it time stamped, with your odometer reading and location.

Did I mention this is free? It's free...
You can browse though recipes made by others and apply those recipes to your life.

To grasp the full potential of this tool, I recommend visiting their site, and click around a bit to see the creative "recipes" Ifttt users have created.
www.ifttt.com - Check it out.

Jason
Social J Marketing

How to get more likes on Facebook - Social J Marketing

Check out this awesome info graphic from Kiss Metrics.

Getting likes on social media outlets can bring in quality leads to your business, where you can increase your bottom line.

Do not forget to like our page on Facebook also!

www.facebook.com/socialjmarketing

www.social-j.com

Getting the "small things" right to effect your bottom line.

Two quotes of the day:

“Wise are those who learn that the bottom line doesn’t always have to be their top priority.”

- William Arthur Ward

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”

- W. Edwards Deming

The bottom line for a company is obviously important, but it is also important not to forget the reason you started a business.  If you consistently get the core things “right”, and people catch on to the good things you’re doing as a company, the bottom line with take care of itself.

I strongly believe that building relationships in life is the best way to effect your “bottom line” in life.  I had a coach that once preached “In life you only need to worry about three things, and the rest will follow; Family, work, and dedication.” Do the best you can with family and work, and be dedicated to the commitments you make in life.  The rest will follow along on your coattails.

If you only see opportunities in hues of green, you are destined to stray away from the core mission of your company.  Have the guts to take chances that might cost the company in the short term, but the vision to foresee how that chance could effect the bottom line at a later point in the company’s history.

Plant a seed of a cherry. Grow your first fruits in 7-10 years.  Make a cherry pie.

Make another pie from the canned cherry pie filling from the supermarket.

Sell them both and see which one sells better and is appreciated by your customers…

Which will feel more gratifying for your employees who helped you along the way?

Which one would you like your name on?

Don't forget to like Social-J on Facebook.

Twitter Initial Public Offering - #twitter #ipo $27/Share

When to buy Twitter Stock? - TWTR

Twitter has announced it will have an IPO of $27 per share. The stock is set to begin trading on Thursday and will trade under the stock symbol "TWTR" on the New York Stock Exchange.

Facebook's IPO and history:

Significant price moves
Trading days after IPO	Date	Share price at market close	Market capitalization	Daily change	Net change from offering price
Offering price	May 18, 2012	$38.00[42]	~$90B[48]	N/A	N/A
First day	May 18	$38.23[42]	~$90B[48]	0.6%	0.6%
1	May 21	$34.03[42]		11%	10%
2	May 22	$31.00[42]		8.9%	18%
6	May 29	$28.84[42]	$69.17B[48]	9.6%	24%
8	May 31	$29.60[42]		5%	22%
9	June 1	$27.72[42]		6.4%	27%
19	June 15	$30.01[42]		6.1%	21%
68	August 20	$20.011[42]		5.04%	47%

Facebook 11/6/2013:

What will the payday for twitter look like in comparison?  

Will Twitter break the milestones set by Facebook set in May of 2012?  Only time will tell.

Update - 11/11/2013

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